Analytics

Summary.

Discover key insights about your users’ intent and customer behavior from the detailed tracking metrics that analytics offers. Our experienced strategists can structure your Google Analytics account and analyze complex data sets to deliver business intelligence that can help you make data-driven decisions.

We can help you understand which campaigns or channels deliver the best ROI for your business, identify areas of opportunity to improve conversions, perform A/B testing to improve your site experience and reach your business goals. Comprehensive audit and reporting, extensive user research, actionable recommendations and optimizations will ensure that your marketing campaigns are headed in the right direction.

Details.

Services

Google analytics and Google tag manager implementation

Setup goals to answer key business questions

Data integration across platforms

Insight analysis – measure and optimize performance across channels

Ensure all campaigns are launched with proper tracking parameters

Attribution modeling

Data quality assurance

Set up dashboards and data visualizations

Align reporting with business objectives

- Detailed monthly reporting with recaps of prior months